Secrets of Talk Radio: The former news director of WTMJ reveals how talk show hosts like Charlie Sykes and Jeff Wagner work to get us angry.
Summary from Daily Kos
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Summary from Daily Kos
Rule #1: Appeal to perceived victimization
"To begin with, talk show hosts such as Charlie Sykes – one of the best in the business – are popular and powerful because they appeal to a segment of the population that feels disenfranchised and even victimized by the media. These people believe the media are predominantly staffed by and consistently reflect the views of social liberals. This view is by now so long-held and deep-rooted, it has evolved into part of virtually every conservative’s DNA."Rule #2: Host always wins
"There is no way to win a disagreement with Charlie Sykes. Calls from listeners who disagree with him don’t get on the air if the show’s producer, who generally does the screening, fears they might make Charlie look bad. I witnessed several occasions when Sen. Russ Feingold, former Mayor John Norquist, Mayor Tom Barrett or others would call in, but wouldn’t be allowed on the air."My blood pressure rises.
Rule #3: Dissenters face personal attacks
"How can Charlie do that? By belittling the caller’s point of view. You can always tell, however, when the antagonist has gotten the better of Charlie. That’s when he starts attacking the caller personally."
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