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The Making of Mann ke Manjeeré documents the inception of the idea behind the album to raise awareness about women's human rights violations through music, as well as the idea behind the organization Breakthrough- to 'mainstream' human rights values through the use of pop culture




Breakthrough's video -Mann ke Manjeeré- winner of the Screen Awards 2001 in India and nominated for MTV's 'Best Indipop Music Video', reached 26 million households via six satellite music television channels, effectively mainstreaming discussions about domestic violence issues throughout South Asia and reaching as far as Tajikistan, Indonesia and the United States.




http://www.breakthrough.tv/

Via: WOC Ph.d

Date: 2008-03-08 09:33 pm (UTC)
From: [identity profile] hematopoetic.livejournal.com
I have loved that music video for YEARS. I bawled my eyes out, it's so beautiful and so full of emotion. There are a whole bunch of music videos, although this is definitely the one that wakes up the heart. But what a fucking brilliant idea! They are extremely well-made and who doesn't love watching music videos, especially when they have such a powerful message?

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