Not the people who are suffering it, especially a condition that distorts perceptions as badly as schizophrenia does. It's one thing to yell at somebody to go to the doctor when they've got the flu, and something else entirely to do so to someone with a mental illness. Society at large believes 1. that the flu is real, 2. that it's not a character flaw if you get it, and 3. even if being sick makes you unpleasant to be around, you still deserve compassion and medical treatment. None of these are true about schizophrenia.

The people and culture who are pouring that toxic nonsense into a mentally ill person's head, on the other hand, deserve all the opprobrium one can dish out.